I started a whole slew of look-and-feel concepts this week for a new client, Centennial Storage Ltd., in Littleton, Colorado.
I’ll be shooting a promotional video for them, along with some interviews and customer testimonials. I’ll also be contributing to the redesign of their website, with the help of my good friend, Scott Rogers, who’s been working with the client for years.
Some of these homepage concepts turned out great, I think, and some probably need to die sad, lonely deaths in the shadows of obscurity.
The layout above is probably my favorite –it’s clean, legible, and tells the company’s story graphically, and in the text.
I had a lot of fun with the vehicle illustrations and the vector scenery in this design. I’d be happy if this one got selected.
In every pack of firecrackers, there’s at least one dud. Unfortunately, I fear this brown beauty is most likely headed for the garbage bin. I wanted to make it look like an old, 1960s automotive owner’s manual, but something about it never clicked. Back to the drawing board.
Okay, back on track. Although the design is a little cluttered, I really like the Americana vibe, and how it harkens back to the heyday of post-war camper culture. After getting some feedback, a lot of people liked this one, but felt it was too busy, so I toned it down a bit in the next photo.
My “Winnebago Nostalgia” concept, cleaned up.
All in all, I’m happy with where these are headed, and I sincerely hope they help my client land a lot of happy new customers for his RV storage business. I also hope someone lets me drive one of those things.