Ibraheem’s | Artisinal Persian Rugs

UPDATE: Shot more location footage last week, this time at Davita, a massive health and wellness center in downtown Denver. Really happy with the results. I also got some nice images of Mr. Ibrahim in the neighborhood next to his store.

Started shooting location footage for a television spot I’m directing, editing, and compositing for Colorado’s much-renowned  Ibraheem’s Rugs. It’s going to be an interesting challenge to get a two-dimensional object to pop off the screen, but given the intricacy and beauty of the rugs, I think I’ll have a pretty good head start.

I’ve never been accused of being an expert on home decor, but they really are amazing works of art– most are hand-knotted, and took *years* to produce, often by a single artist. The patience and dedication required is fairly humbling.

I plan on shooting a copious amount of detail and beauty shots at the store, but we wanted to get some shots of their product in practical use. This residence featured 5 of their rugs. Next week, we’ll be shooting in an immaculately-decorated therapeutic clinic, to showcase the rugs in a commercial setting.  It’s been quite a change of pace, after freezing my bones in the mountains, and bouncing around in a hay wagon.  I kind of like shooting inside for a few days.  

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