Case Study: LiquidCompass.net

My Roles

• Creative Direction
• Web Design
• User Experience
• Motion Graphics
• Flash Animation
• CSS & Jquery
• Copy-Writing

First and foremost, I need to give credit to the phenomenally talented development team at Liquid Compass for all their stellar work on this site, and all its previous versions. While I was responsible for all the company's visual assets during my tenure there, my friends and colleagues did all the developmental heavy lifting... and *killed* it!  Thanks, guys!

Throughout my six year stay, Liquid Compass' website went through many different styles and iterations--  in both esthetics and content. In fact, even the company's business model changed. Drastically.

When I was originally hired as a Jr. Designer, Liquid Compass was a full-service design firm; offering websites, print advertising, identity development, and all the other services associated with a typical online marketing firm. Shortly after coming onboard, the company acquired a streaming intiative, and rapidly established itself as a formidable  Content Delivery Network, eventually earning most of it's profit through streaming.

Accordingly, LC came to focus almost exclusively on streaming content delivery-- Internet Radio, in particular -- a progression that was clearly reflected over the site's evolution.

Although I'm no longer serving as their Creative Director, I'm still contracted by Liquid Compass to consult on their design initiatives.