Case Study: Maddie’s | Branding
Throughout our discussions, the client expressed a preference for retro esthetics– particularly those of the 1950s –so in addition to the cartoon figures, I also began to experiment with badges and emblem motifs that harkened to that time period.
Ultimately, the client decided against having any kind of portrait included in the logo, so I began paring down the design a bit. Now that we weren’t incorporating a baby in the branding, the pastel color palette felt a little too young and feminine, so I introduced a few new colors that felt a little more mature, and less gender-specific. I also doubled-down on the retro signage, and added the fork and spoon elements to visually reinforce that Maddie’s was a great place to enjoy a meal.
My Roles
- Branding
- Illustration
- Type-Treatment
Maddie's Restaurant is a cozy, comfortable eatery in Denver, Colorado that couples a stellar breakfast menu with a charming, laid-back atmosphere.
(In addition to creating the branding for Maddie's Restaurant, I also designed its website. I'll be sharing it here, once it's gone live.)
Originally, the client wanted to incorporate an illustration of his daughter -- who the establishment is named after -- into the logo, so I worked from a few photos to create a realistic likeness with vector art. After seeing the first round of concepts I submitted, we both agreed that the drawing was probably a little *too* accurate, and decided to head in more stylized, cartoon-like direction.
