Case Study: Stadium.FM | Branding
Ultimately, we collaborated on a pennant theme; like the championship flags you see hanging from the rafters in hockey rinks and basketball courts. Coupled with a typeface that’s reminiscent of college football programs, we thought the simple “S” pennant would provide an easily-recognizable, highly-legible icon that people could readily identify with the brand, particularly when applied to icons for mobile devices, which is where the bulk of user traffic is likely to come from.
From there, I tricked things out quite a bit for the application’s landing page– adding a CG stadium, and a collage of sports-related imagery. You can check out the designs I put together for the application here.
Stadium.FM is a fun, engaging sports-chat application that allows friends to get together online, and basically, talk trash about the game.
Founded by a bona fide sports junkie, and a gifted programmer -- Todd Levy and Darrell Brogdon of BloomWorlds fame-- this energetic young start-up contracted me to develop a company brand, design their web interface, and consult with user experience.
During early iterations, I set out to give the company strong visual ties to the chat aspect of their application, peppering the designs with a lot of the "quote bubbles" that are commonly associated with text and instant messaging programs. Although everyone liked the idea, we felt like the "quote bubble" theme was a little too prevalent in pop-culture, so I tried a few different approaches, incorporating stylized arenas, and other sports iconography instead.