My Roles
- Web Design
- Graphics
- Branding
Recently, I was called on to deliver web-design, branding, and user-experience consultation for Stadium.FM, an incredibly fun, entertaining sports-chat application that allows friends to hop online and talk trash about the game with each other.
Started by the phenomenally talented and enthusiastic team of Todd Levy and Darrell Brogdon -- who co-founded the ambitious "BloomWorlds" app storefront for Android -- Stadium.FM is a remarkably clever, simple idea that attempts to merge two staggeringly massive audiences; sports fans, and social-network users. It's a concept so elegant and seemingly obvious that, in truth, I had to consider for a minute if I was in the wrong business.
Both Todd and Darrell are well-known in development circles to be highly vocal advocates of lean/agile programming, so the challenge on my end was to deliver a design that could be implemented incredibly quickly, but left room for potentially infinite expansion. Simplicity and extensibility were unconditional must-haves.
To that aim, I tried to create interface elements that were colorful and attractive, but required an absolute minimum amount of imagery and hard-coding. With very few exceptions, I came up with a design that can be accomplished almost entirely through CSS, and a very small amount of jquery. This ensured an exceptionally fast product launch, and a completely facile visual language that can easily grow with the application.
New pages and indeed, whole sections, will necessitate only a hand-full of icons to get off the ground.
I thoroughly enjoyed working with these two, and have every confidence that their application will be an obnoxiously huge success. I only hope I can continue working with them once they start posting Mark Zuckerberg numbers.
