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Category: Branding, Print

Case Study: The W Group

The W Group - Branding & Business Card Concepts
The W Group - Branding Concept   The W Group - Branding ConceptThe W Group - Branding Concept

My Roles

  • Branding

Whether you're producing a feature film, a 30-second spot, a single-camera drama, a sitcom, or a video game, chances are, you're going to need music. That's where The W Group comes in.

Kirsten Wilson and company broker licensing and publishing deals between content creators, producers, music supervisors, artists and other copyright holders. It's sounds glamorous, but in reality it's an incredibly difficult, demanding job.  A job The W Group is exceedingly good at it.

I've been fortunate enough to enjoy a great relationship with Kirsten and her firm for over a decade, and I greatly admire her relentless work-ethic and constant striving for perfection. So,  when her office comes up on caller ID, I know that I'm going to have to push myself to deliver.

Which is just how it should be.